Copywriting & Commercial

Creative work on commercial projects

 

I regularly work on commercial projects as a copywriter, social media planner, and interviewer. For a full breakdown of clients I’ve worked with then my LinkedIn has all that, but some notable examples of the kind of stuff I’ve done can be found below. I’m always looking for new projects so please get in touch.

 
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Pact Coffee

Four-month project working on product descriptions and sales newsletters for boutique mail-order coffee company Pact.

Best Coffee App

Leading on Scottish cafe descriptions and occasional features for Best Coffee App, a coffee discovery app covering the whole of the UK. Read my Dundee, Edinburgh and Glasgow features.

Hold Breaker

Brought in to rewrite the about page for this Glasgow based climbing company. Tone was designed to be inspiring and convey the fact that Hold Breaker is a company owned and run by women, whilst not alienating its male audience.

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Acnolee

Two marketing blogs for this bespoke greeting cards company aiming to introduce the company to new customers, and explain the history of “Quilling”.

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Luxury Flooring and Furnishings

Complete rewrite of product descriptions for this online flooring and furnishings website. Copy was written to a strict brief with the intention being to convince customers to purchase flooring options. In total I completed 35 product descriptions for the project, approximately 13,000 words.

 Scottish Chamber Orchestra

To promote their Masterworks 2016 series I led on the interviewing for this short promotional video, working in close contact with the SCO marketing team and videographer Sandy Butler.

Barclays Premier League - #YouAreFootball

Working with creative agency Dare on Barclays Premier League’s #YouAreFootball campaign, looking for inspiring football fans across the country. Led on interviews for this short video.